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AuthorityMD Private Coaching

Terms of Service and Privacy Policy

Effective October 26, 2026 · Questions: [email protected]

This page explains how AuthorityMD Private Coaching works, what each of us is responsible for, and how your information is handled. It's written in plain language. By booking a fit call, paying for the program or taking part in it, you agree to these terms.

1. Who we are

AuthorityMD Private Coaching is provided by Sunny Hayre, doing business as AuthorityMD ("AuthorityMD", "we", "us"), based in Alberta, Canada. "You" means the physician or healthcare professional taking part in the program.

2. The program

AuthorityMD Private Coaching is a 90-day, one-on-one coaching program that helps physicians build trusted authority on Instagram. Unless we agree otherwise in writing, it includes:

  • A 60-minute kickoff strategy session (your first coaching call)
  • Three custom video scripts written for you each week, for the full 90 days
  • A review of your videos each week
  • A 30-minute private call every two weeks
  • Direct text access to Sunny between calls
  • Access to the AuthorityMD playbook and scripting frameworks

Month three

In the third month, we focus on turning your audience into income. This includes:

  • Choosing one goal with you, such as new patients, a book, a program or speaking
  • Writing one sales page for that goal, with copy written by us to turn visitors into bookings, sales or sign-ups. The page has one main purpose, and it doesn't include a full website, additional pages, custom design or ongoing changes and maintenance
  • Training on how ads work and what good ads look like, so you can run them yourself or judge someone else's work

The 90 days begin on the date of your kickoff session. This is coaching and content support. We never need access to your accounts. We don't post on your behalf, run or manage advertising, manage your direct messages or operate your accounts, and we don't provide medical, legal or regulatory advice.

3. Who can join

The program is for licensed physicians and healthcare professionals. Every client starts with a fit call, and we may decline to work with anyone for any reason. We work with a limited number of clients at a time, so a start date depends on availability.

4. Payment and chargebacks

You can pay in one of two ways:

  • Paid in full: $7,000 USD before your kickoff session.
  • Payment plan: three monthly payments of $2,500 USD ($7,500 total). The first payment is due before your kickoff session, and the next two are charged automatically to your card about every 30 days after that.

If you choose the payment plan, you're committing to the full program and all three payments, even if you stop taking part early. If a payment fails, we'll let you know, and coaching may be paused until the payment goes through. Any other arrangement must be agreed in writing.

Payments are processed securely by Stripe. You're responsible for any bank, currency-conversion or card fees your provider charges. You're also responsible for any costs of tools you choose to use for your sales page, such as a domain name or hosting.

Payment disputes and chargebacks

By paying, you agree that once your kickoff session has taken place, coaching services have been delivered and work has begun. You agree not to file a chargeback or payment dispute with your bank or card provider after your kickoff session, and to contact us first at [email protected] about any billing concern so we can resolve it directly.

If you file a chargeback or dispute after your kickoff session that isn't supported by these terms:

  • It's a breach of these terms, and coaching will be paused until it's resolved
  • We'll provide your bank or card provider with records of your agreement to these terms, your sessions, messages and the work delivered
  • Any amount reversed, plus any dispute fees we're charged, remains owed to us, and we may take reasonable steps to recover it

This doesn't affect your right to a full refund before your kickoff session, or to raise a genuine billing error, such as being charged twice.

5. Refunds and the 30-day guarantee

If you request a refund before your kickoff session (your first coaching call), you'll receive a full refund of everything you've paid. Once your kickoff session has taken place, work begins right away and the program fee is non-refundable, including any remaining plan payments, except as described in the guarantee below and in section 12.

The 30-day guarantee. If you complete every weekly step for the full 90 days and still aren't posting consistently by day 90, you'll receive 30 additional days of coaching at no cost. The guarantee applies only when you have:

  • Recorded and submitted your three scripts every week
  • Sent every video for review before publishing
  • Attended your scheduled calls and applied the feedback

The guarantee is additional coaching time. It isn't a cash refund, and it can't be honoured if steps were skipped.

6. Your responsibilities

  • Clinical accuracy. You review and approve every script before filming, and you decide what you publish. You're solely responsible for the medical accuracy of your content and any clinical claims in it.
  • Professional rules. You're responsible for following the rules of your licensing body, such as your provincial college or state medical board, including its advertising and social media standards.
  • Patient privacy. Never share patient health information or anything that could identify a patient with us, and never include it in your content without proper written consent.
  • Your sales page and ads. You review and approve your sales page before it goes live, and you're responsible for its claims and offers, and for any ads you choose to run, including following your licensing body's advertising rules.
  • Doing the work. Results depend on you recording, submitting and publishing consistently, and attending your calls.

We provide content and strategy support. We're not lawyers, compliance reviewers or medical advisors, and our review of your content doesn't replace your own professional judgment.

7. Calls, scheduling and access

  • Calls are booked through our scheduling link. Please give at least 24 hours' notice to reschedule. A call missed without notice may not be rescheduled.
  • Text access is for quick questions and feedback during business hours (Mountain Time). We aim to reply within one business day.
  • Scripts and video reviews are delivered on the schedule agreed at kickoff. If you fall behind, your plan is adjusted on your next call; the 90-day term isn't extended except under the guarantee or by written agreement.
  • If you need to pause for a genuine reason, such as illness or a family emergency, contact us. Any pause is at our discretion and must be agreed in writing.

8. No guaranteed results

We can't promise, and don't promise, any specific number of followers, views, patients, referrals, income, media opportunities or other outcomes. Social media performance depends on many factors outside our control, including platform changes. Past results of other clients don't guarantee similar results for you.

9. Content ownership

  • Your content. Once your fee is paid in full, the scripts written for you, the videos you record and the sales page we write for you are yours to use however you choose.
  • Our materials. The AuthorityMD playbook, frameworks, templates, hook libraries and teaching materials remain our property. You may use them for your own content, but you may not resell, republish or share them with others.
  • We may keep working copies of your scripts to support you during the program.

10. Confidentiality and testimonials

We keep what you share with us, including your account data, business details and unpublished content, confidential, and we don't share it with anyone except the service providers listed in the Privacy Policy. We'll only use your name, results, quotes or content in our marketing with your written permission, and you can withdraw that permission for future use at any time.

11. Liability

To the extent the law allows, our total liability for any claim related to the program is limited to the fees you paid for it. We're not liable for indirect or consequential losses, such as lost income or opportunities, or for any issue arising from content you chose to publish, platform actions such as account restrictions, or your compliance with your professional obligations.

12. Ending the program

Either of us may end the program early if the other seriously breaches these terms. We may also end it if you behave abusively or ask us to take part in anything unlawful or unethical. If we end the program without cause, we'll refund the unused portion of what you've paid on a pro-rated basis and cancel any remaining plan payments. If it ends because of your breach, no refund is due, and any remaining plan payments are still owed.

13. General terms

  • These terms are governed by the laws of the Province of Alberta and the federal laws of Canada that apply there.
  • We may update these terms. Changes won't affect a program you've already paid for unless you agree to them.
  • If any part of these terms can't be enforced, the rest still applies.
  • These terms, together with anything we agree in writing, are the whole agreement between us.

Privacy Policy

We collect only what we need to run the program, and we don't sell your personal information.

What we collect

  • Contact and booking details: your name, email, phone number, specialty, location, Instagram handle and your answers when you book a call.
  • Payment information: processed by Stripe. We don't see or store your full card details.
  • Program materials: scripts, videos, drafts, screenshots of your Instagram insights, your web page content and notes from our calls.
  • Messages: emails and texts you send us.
  • Website data: our website uses the Meta Pixel to measure visits and ad performance, and Microsoft Clarity to understand how visitors use our pages, including anonymized recordings of clicks and scrolling.

How we use it

To assess fit, deliver the program, schedule calls, process payment, communicate with you, improve our services and, with your consent, share results in our marketing.

Who we share it with

Only the service providers that help us run the program, such as Calendly (scheduling), Zoom or Google Meet (video calls), Stripe (payments), our email and file-storage providers, video-editing tools such as Captions, Meta (website analytics and advertising) and Microsoft Clarity (website analytics). We may also disclose information when the law requires it. We don't sell or rent your personal information.

Patient information

Please don't send us personal health information about your patients. If any is shared with us by mistake, we'll delete it.

How long we keep it

We keep program materials for up to two years after your program ends so we can support you and keep proper business records, then delete them. You can ask us to delete your information sooner, except where we must keep it by law, for example for tax records.

Your choices and rights

You can ask to see, correct or delete the personal information we hold about you, or withdraw consent for marketing use, by emailing [email protected]. We handle personal information in line with applicable Canadian privacy law, including Alberta's Personal Information Protection Act and PIPEDA where they apply.

Security

We use reputable providers and reasonable safeguards to protect your information. No online system is completely secure, but we take care to limit who can access your data.

Contact

For questions about these terms or your privacy, email [email protected].

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